SEAD Motor Awards Competition - Nominations Outreach


Please note that due to an extension of the SEAD Motor Awards Competition nomination period to 31 January 2014, the end date for this project has been extended from December 2013 to February 2014.

On behalf of the Super-efficient Equipment and Appliance Deployment (SEAD) Initiative, the Collaborative Labeling and Appliance Standards Program (CLASP) is seeking a Contractor to recruit and motivate manufacturers to nominate their products for the SEAD Global Efficiency Medal competition for electric motors.

It is envisioned that this project will commence in early November 2013 to be completed by February 2014. Further details about the project are provided below, along with instructions for proposal submission.

About SEAD and CLASP

SEAD is a voluntary international government collaboration whose primary objective is to advance global market transformation for energy efficient products.  Improvements in appliance and equipment energy efficiency offer enormous opportunity to reduce global energy consumption and carbon emissions, while simultaneously lowering energy costs for consumers, businesses, and institutions. The SEAD Initiative is making it easier for governments and the private sector to capitalize on this opportunity by fostering the sharing of technical information and program design insights and supporting market transformation efforts such as awards, incentives, and procurement. Measures taken by participating governments since the launch of the initiative in 2010 may save up to 170 terawatt-hours of electricity per year and 1,800 petajoules of natural gas and oil by 2030[1].

CLASP is an international not-for-profit organization whose mission is to serve as the primary resource and voice for appliance, lighting and equipment energy efficiency worldwide. CLASP serves as the Operating Agent for SEAD.  As the Operating Agent, CLASP uses its extensive experience in energy efficiency standards and labeling (S&L) for appliances and equipment to support SEAD activities.

[1] As of July 2013, SEAD member governments are: Australia, Brazil, Canada, the European Commission, France,Germany, India, Japan, Korea, Mexico, Russia, South Africa, Sweden, the United Arab Emirates, the United Kingdom, and the United States. China is an observer to SEAD.

Project Background

On June 3, 2013, SEAD launched its third Global Efficiency Medal competition, which will identify and recognize highly energy-efficient electric motors. The awards program is a winner-takes-all competition that will advance efficiency improvements in motors by:

  1. Recognizing products with the best energy efficiency performance;
  2. Guiding buyers who want to purchase top-performing models; and
  3. Demonstrating the levels of efficiency that are achievable with commercially available and emerging technologies.

Electric motor-driven systems (EMDS) account for 44%-46% of electricity end-use globally. The operating cost of medium and large size motors over the life of a motor can dwarf the initial purchase price. In North America alone, cost-effective efficiency technologies and practices can reduce the industrial motor-system electricity demand by 11%-18% and save between US$3 billion to $5 billion a year (Waide & Brunner, 2011).

The competition will recognize the 15 most energy-efficient IEC and NEMA induction motors in various size categories across 4 regions: Australia, Europe, India, and North America. For more information regarding the award categories and competition requirements, please visit www.superefficient.org/MotorAwards.

The nomination period for this competition is 3 June 2013 to 31 January 2014.  Winners will be announced in September 2014 and honored at a global awards ceremony in early 2015.


The primary objective of this project is to secure the maximum number of product nominations for this competition by 31 January 2014.

Scope of Work

The Contractor will be responsible for developing and implementing a strategy to build relationships with and effectively engage motors manufacturers across the globe to secure product nominations for this SEAD Global Efficiency Medal competition. Specific work activities include the following:

• The Contractor will prepare a strategy document and implementation plan that:

  • Identifies and prioritizes target manufacturers, particularly those with a large market share in each of the four award regions;
  • Identifies the major influencers in the award winning motor purchase, including bulk purchasers, industry organizations, and manufacturer associations;
  • Outlines tactics to build manufacturer awareness and interest in this competition, and educate manufacturers of competition eligibility requirements and nomination process;
  • Develops messaging and materials that are consistent with SEAD’s position statement and existing messaging themes (which will be provided upon initiation of contract) to secure manufacturer participation in this competition.

• Upon approval and finalization of the strategy document and implementation plan, the Contractor will execute the plan to secure at least three product nominations for each award category and region by 31 January 2014.


It is envisioned that this project will commence in early November 2013 to be completed by February 2014.  The timeline for the development and implementation of specific deliverables will be coordinated with the selected Contractor for this project.

Selection Criteria

CLASP seeks assistance from teams of qualified Contractors with a record of accomplishment and expertise in the following areas:

  • Outreach and relationship building with electric motor manufacturers; and
  • Messaging and materials development, with specific communications expertise.

CLASP is interested in the quality of a Contractor’s strategic abilities, proven communications expertise, success in engaging and working with motor manufacturers and industry associations.

A committee appointed by CLASP, consisting of CLASP staff and external advisors, will evaluate project and financial proposals received from respondents. The criteria used to determine the winning proposal will include:

  • Experience designing and executing effective outreach and engagement strategies;
  • Existing relationships with electric motor manufacturers and industry associations;
  • Understanding of the SEAD Initiative and the SEAD Global Efficiency Medal competition, its objectives and activities, and issues related to energy efficiency; and
  • Total cost of plan.

Proposals will be evaluated using a Quality and Cost-Based Selection (QCBS) method, with weights of 70 percent towards project proposal quality and team and organization experience, and 30 percent towards proposed costs. Additional information about CLASP’s selection process is available here.

All questions may be directed to Stephen Pantano at spantano@clasponline.org or (202) 662-7294. Proposals submitted directly to anyone at CLASP will not be considered.


Companies and organizations that wish to bid on this project must first register as a CLASP Implementing Partner. Registration is easy, and must be completed via the CLASP website before final submittal.

Applicants are required to submit two separate proposals: a Technical Proposal and a Financial Proposal. The files should be named as per the following example:  “[Contractor Name]_[Technical/Financial] Proposal_RFP #10-13

The Technical Proposal should not exceed 25 pages in length and must include the following elements:

  • Background and introduction to the project;
  • Detailed approach and methodology for development of strategy document and implementation plan;
  • Detailed timeline of deliverables and milestones;
  • A summary of qualifications relevant to this assignment;
  • A description of the Contractor’s experience with energy efficiency or related issues;
  • No more than three examples of project experience that best illustrate the Contractor’s ability to meet the project objectives; and
  • A summary of qualifications for key personnel that will be engaged in the project, along with a description of each person’s role.

The Financial Proposal must include the following elements:

  • Cost breakdown (in days) of the level of effort and costs for each deliverable and project milestone, associated with each team member that will be engaged in the project;
  • List of anticipated out-of-pocket expenses; and
  • Description of the Contractor’s policies, controls, and track record of accomplishing proposed results within budget.
  • All cost estimates must be in US Dollars.

If necessary for the selection process, CLASP may request additional information from any applicant.

All proposals must be submitted electronically by October 25, 2013 via the CLASP website using the “Submit Bid” button above and filling out all the requested information. Any proposal not addressing each of the previously mentioned requirements can be considered non-responsive and rejected without further review. Late proposals will be rejected without being considered. Revisions or additions to the proposal will not be accepted after the due date unless specifically invited by CLASP.


Additional Information

Applicants interested in learning more about the work of CLASP and the SEAD Initiative are encouraged to visit the following websites:

Funding for this project is provided by the U.S. Department of Energy.

Summary of Bids and Decisions

In keeping with CLASP's commitment to a fair and transparent evaluation of all bids, following is a summary of the bids received under RFP# 10-13, “SEAD Motor Awards Competition - Nominations Outreach,” as well as the basic rationale for the final selection.

This was a competitive solicitation, and technical and financial proposals were received from two organizations. While both bidders submitted strong proposals and were considered viable candidates for successful implementation of the project, the submission from Atkins Global was considered superior due primarily to the team’s extensive experience with motor manufacturers, experience with developing messaging and conducting industry outreach, and the comprehensiveness of the proposed methodology based on an understanding of the project requirements as stated in the RFP.

Proposals were evaluated according to pre-defined criteria regarding the proposed approach, methodology, and project execution plan, extent of experience in developing and successfully executing outreach and promotion campaigns, and cost projections in accordance with the RFP.

Proposals were scored based on a Quality and Cost Based System (QCBS) totaling 100 points, with 70 points allocated to the technical proposal evaluation and 30 points allocated to the financial proposal evaluation.

Final scores for the top two proposals are provided in the table below:


Total Score

Atkins Global


Institute of Systems and Robotics - University of Coimbra (ISR-UC)


CLASP and SEAD transform the global market for efficient appliances.

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CLASP and SEAD transform the global market for efficient appliances.

Read more