CLASP, in its capacity as Operating Agent for the SEAD Initiative, is seeking one or more Contractors to provide technical assistance for the design of the aforementioned AC Challenge program.
The selected project team will be guided throughout the project by a steering committee consisting of representatives from CLASP, India’s Bureau of Energy Efficiency (BEE), and the US Department of Energy (DOE).
To the extent possible, the project team should conduct direct outreach to a wide range of potential stakeholders to validate any recommendations that are prepared, identify significant programmatic risks, and highlight questions for further study. Direct outreach should include a kickoff workshop in India shortly after the initiation of the project, plus two or more additional workshops to gather input and perspectives from manufacturers, policymakers, consumers/end-users, and other important stakeholder groups later in the process.
Research and recommendations should build off of market assessments performed previously by CLASP and the SEAD Initiative.
The project team will be responsible for the following activities:
Conduct a Market Assessment
- Assess the Indian market to identify the types and technical characteristics (form factor, cooling capacity, etc.) of space cooling products that – if developed and brought to mass market through a large-scale initiative such as the Challenge – will offer the greatest benefits for consumers and the environment.
- Identify Barriers to Success: For each of the following, identify significant barriers to success and recommend specific interventions that would make it faster or easier for the barriers to be overcome
- Barriers to manufacturer participation (awareness, motivations, willingness to invest in R&D, etc.)
- Barriers to creation of a production-ready high efficiency space cooling product that would meet the needs of the proposed Challenge (technology readiness, production capacity, etc.)
- Barriers to production and distribution of Challenge-winning products for the mass market (supply chains, material costs, distribution restrictions, opportunities for private-sector joint ventures, etc.)
- Other barriers to the consumer purchase and proper use of AC products (first-cost sensitivity, awareness of environmental impacts, etc.)
- Identify Target Participants & Motivations: Identify the likely composition of the candidate pool, including major AC manufacturers in India and elsewhere, and manufacturers of other products for whom technology crossover might make them interested in the Challenge.
Define the Challenge & Incentive Structure
- Recommend a comprehensive approach to structuring the Challenge (for example, by combining awards, cash prizes, and public/bulk procurement commitments) to most effectively influence the market for the identified products, considering both monetary and non-monetary incentives.
- If monetary incentives (e.g., cash, R&D investments, winner-directed grants, results-based financing) are recommended, how should they be structured to attract the greatest interest and address real market barriers? What are potential sources of funding?
- If non-monetary incentives (e.g., procurement commitments by local governments and/or the private sector, consumer rebates, recognition awards, publicity) are recommended, either in addition to or in lieu of a monetary incentive, how should they be structured to achieve the greatest impacts?
- Identify how the Challenge program could be linked with and supported by other resources for promoting energy efficiency in India, such as BEE’s Expenditure Finance Committee (EFC) on Innovation, the Super-efficient Equipment Programme (SEEP), tax incentives, etc.
- Recommend a timeline for the Challenge program, taking into account major publicity opportunities in India, South Asia, and elsewhere around the world (such as the sixth meeting of the Clean Energy Ministerial in Mexico City in Spring 2015)
Draft the Rules
Develop a first draft of the Challenge rules for subsequent public review. The rules must include at least the following:
- Selection of testing methods and standards, seasonal efficiency metrics, and climate conditions – as informed by and consistent with work currently underway at BEE to upgrade the standards and labeling scheme for residential AC products.
- Qualification criteria, including:
- Energy performance (e.g., absolute performance requirements or percent improvement above a baseline)
- Climate-friendliness (e.g., ozone depletion potential, global warming potential rating, toxicity, and/or flammability criteria for refrigerants, design for refrigerant recycling/recovery)
- Demand response readiness
- Timelines and plans for mass market introduction
- Product pricing at market introduction and at full production capacity
- An approach for determining winning products (e.g., first past the post, or best of a group at deadline, or all entries above a set bar, or a hybrid approach).
- An approach to performance verification testing (e.g., random check testing and sampling plans)
- An approach to long-term program evaluation
Prepare a Communications & Outreach Plan
Develop a plan and cost estimate for publicizing the Challenge competition throughout its lifecycle. Wherever possible, identify opportunities to leverage key partners (e.g., manufacturer in-kind contributions, industry events).
Identify stakeholders who may be able to encourage participation in the program (e.g., component and materials suppliers)
- Identify stakeholders who may be interested in sponsoring the program (e.g., philanthropic foundations, development banks, large institutional purchasers)
- Identify stakeholders who can raise awareness of the program among consumers, manufacturers, and others (e.g., trade publications, mass media outlets, government agencies, etc.)
- Develop a plan for stakeholder engagement at all stages of the Challenge program.