SEAD Television Awards 2015 Global Efficiency Medal Competition – Nominations Outreach


On behalf of the Super-efficient Equipment and Appliance Deployment (SEAD) Initiative, the Collaborative Labeling and Appliance Standards Program (CLASP) is seeking a Contractor to recruit and motivate manufacturers to nominate their products for the SEAD Global Efficiency Medal competition for flat-panel televisions.

It is envisioned that this project will commence in mid-January 2015 to be completed by May 2015. Further details about the project are provided below, along with instructions for proposal submission.

About SEAD and CLASP

SEAD is a voluntary international government collaboration whose primary objective is to advance global market transformation for energy efficient products.  Improvements in appliance and equipment energy efficiency offer enormous opportunity to reduce global energy consumption and carbon emissions, while simultaneously lowering energy costs for consumers, businesses, and institutions. The SEAD Initiative is making it easier for governments and the private sector to capitalize on this opportunity by fostering the sharing of technical information and program design insights and supporting market transformation efforts such as awards, incentives, and procurement. Measures taken by participating governments since the launch of the initiative in 2010 could save over 700 terawatt-hours of electricity per year by 2030, as much electricity as is produced by over 200 mid-sized coal-fired power plants.[1]

As the SEAD Operating Agent, CLASP provides strategic advice to SEAD leaders and coordinates and facilitates programmatic Working Groups, whose activities include procurement, technical analysis, standards and labeling, awards, and incentives.

[1] As of December 2014, SEAD member governments are: Australia, Brazil, Canada, the European Commission, Germany, India, Indonesia, Japan, Korea, Mexico, Russia, South Africa, Sweden, the United Arab Emirates, the United Kingdom, and the United States. China is an observer to SEAD.

Project Background

On January 7, 2015, SEAD will launch its fifth Global Efficiency Medal competition to identify and recognize super-efficient flat-panel televisions. The awards program is a winner-takes-all competition that will advance efficiency improvements in televisions by:

  1. Recognizing products with the best energy efficiency performance;
  2. Guiding buyers who want to purchase top-performing models; and
  3. Demonstrating the levels of efficiency that are achievable with commercially available and emerging technologies.

Televisions account for 3%-4% of global residential electricity consumption. In the first SEAD competition for flat-panel televisions, held in 2012, SEAD global award-winning products were 33-44% more efficient than televisions with similar technology.

The competition will recognize the most energy-efficient flat-panel televisions in three size categories across four regions – Australia, Europe, India, and North America – as well as a global emerging technology category.

The nomination period for this competition is 7 January 2015 to 31 March 2015.  Winners are expected to be announced in September 2015 and honored at a global awards ceremony in early 2016.


The primary objective of this project is to secure the maximum number of qualified product nominations for this competition by 31 March 2015.

Scope of Work

The Contractor will be responsible for developing and implementing a strategy to build relationships with and effectively engage television manufacturers across the globe to secure product nominations for this SEAD Global Efficiency Medal competition. Specific work activities include the following:

  • The Contractor will prepare a strategy document and implementation plan that:
    • Identifies and prioritizes target manufacturers, particularly those with a large market share in each of the four award regions;
    • Identifies the major influencers of award winning televisions, including retailers, industry organizations, and manufacturer associations;
    • Outlines tactics to build manufacturer awareness and interest in this competition, and educate manufacturers of competition eligibility requirements and nomination process;
    • Develops messaging and materials that are consistent with SEAD’s position statement and existing messaging themes (which will be provided upon initiation of contract) to secure manufacturer participation in this competition.
  • Upon approval and finalization of the strategy document and implementation plan, the Contractor will execute the plan to secure at least three product nominations for each award category and region by 31 March 2015.

Respondents are invited to include in their proposals an additional optional task: After 31 March 2015, the Contractor will prepare a strategy document focusing on how SEAD can engage with retailers, incentive programs, and procurement programs with regards to winning products. Please separate this task in the financial proposal.


It is envisioned that this project will commence in mid-January 2015 to be completed by May 2015. The timeline for the development and implementation of specific deliverables will be coordinated with the selected Contractor for this project.

Selection Criteria

CLASP seeks assistance from teams of qualified Contractors with a record of accomplishment and expertise in the following areas:

  • Outreach and relationship building with consumer electronics manufacturers; and
  • Messaging and materials development, with specific communications expertise.

CLASP is interested in the quality of a Contractor’s strategic abilities, proven communications expertise, success in engaging and working with consumer electronics manufacturers and industry associations.

A committee appointed by CLASP, consisting of CLASP staff and external advisors, will evaluate the technical and financial proposals received from respondents. The criteria used to determine the winning proposal will include:

  • Experience designing and executing effective outreach and engagement strategies;
  • Existing relationships with television manufacturers and industry associations;
  • Understanding of the SEAD Initiative and the SEAD Global Efficiency Medal competition, its objectives and activities, and issues related to energy efficiency; and
  • Total cost of plan.

Proposals will be evaluated using a Quality and Cost-Based Selection (QCBS) method, with weights of 70 percent towards project proposal quality and team and organization experience, and 30 percent towards proposed costs. Additional information about CLASP’s selection process is available here.

All questions may be directed to Debbie Karpay Weyl at dkarpay@clasponline.org. Proposals submitted directly to anyone at CLASP will not be considered.


Companies and organizations that wish to bid on this project must first register as a CLASP Implementing Partner. Registration is easy, and must be completed via the CLASP website before final submittal.

Applicants are required to submit two separate proposals: a Technical Proposal and a Financial Proposal. The files should be named as per the following examples:

  • [Contractor Name]_TechnicalProposal_RFP12-14
  • [Contractor Name]_FinancialProposal_RFP12-14

The Technical Proposal should not exceed 25 pages in length and must include the following elements:

  • Background and introduction to the project;
  • Detailed approach and methodology for development of strategy document and implementation plan;
  • Detailed timeline of deliverables and milestones;
  • A summary of qualifications relevant to this assignment;
  • A description of the Contractor's experience with energy efficiency or related issues;
  • No more than five examples of project experience that best illustrate the Contractor's ability to meet the project objectives; and
  • A summary of qualifications for key personnel that will be engaged in the project, along with a description of each person's role.

The Financial Proposal must include the following elements:

  • Cost breakdown (in days) of the level of effort and costs for each deliverable and project milestone, associated with each team member that will be engaged in the project; 
  • List of anticipated out-of-pocket expenses; and
  • Description of the Contractor's policies, controls, and track record of completing projects and obtaining results within budget.
  • If included, separated information for the task on engagement with retailers, incentive programs, and procurement programs.
  • All cost estimates must be in US Dollars.

If necessary for the selection process, CLASP may request additional information from any applicant.

All proposals must be submitted electronically by January 8, 2015 via the CLASP website using the "Submit Bid" button above and filling out all the requested information. Any proposal not addressing each of the previously mentioned requirements can be considered non-responsive and rejected without further review. Late proposals will be rejected without being considered. Revisions or additions to the proposal will not be accepted after the due date unless specifically invited by CLASP.

Additional Information

Applicants interested in learning more about the work of CLASP and the SEAD Initiative are encouraged to visit the following websites:

Funding for this project is provided by the U.S. Department of Energy.

Summary of Bids and Decisions

In keeping with CLASP's commitment to a fair and transparent evaluation of all bids, following is a summary of the bids received under RFP #12-14, “SEAD Television Awards 2015 Global Efficiency Medal Competition – Nominations Outreach,” as well as the basic rationale for the final selection.

This was a competitive solicitation, and technical and financial proposals were received from four organizations. While all four bidders submitted strong proposals and were considered viable candidates for successful implementation of the project, the submission from The Cadmus Group, Inc. was considered superior due primarily to the team’s extensive experience and expertise with television manufacturers, experience with television initiatives, and the comprehensiveness of the proposed methodology based on an understanding of the project requirements as stated in the RFP.

Proposals were evaluated by a three-person review team according to pre-defined criteria regarding the proposed approach, methodology, and project execution plan, extent of experience in designing and executing effective outreach and engagement strategies, and cost projections in accordance with the RFP.

Proposals were scored based on a Quality and Cost Based System (QCBS) totaling 100 points, with 70 points allocated to the technical proposal evaluation and 30 points allocated to the financial proposal evaluation.

Final scores for the top four proposals are provided in the table below:


Total Score

The Cadmus Group, Inc.


Databuild Research and Solutions Ltd




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