SEAD Lighting Awards Competition – Nominations Outreach


CLASP is an international non-profit organization whose primary objective is to provide technical expertise and assistance to global standards and labeling (S&L) practitioners and policymakers to improve energy efficiency in appliances and equipment. Energy efficiency standards and labels offer significant potential for energy demand reduction and cost savings to the consumers, reducing risk from energy price changes and providing non-energy benefits including reduced greenhouse gas emissions and local air pollutants.

On behalf of the Super-efficient Equipment and Appliance Deployment (SEAD) Initiative, CLASP is seeking a Contractor to recruit and motivate manufacturers to nominate their products for the SEAD Global Efficiency Medal competition for lighting products.

It is envisioned that this project will commence in May 2016 to be completed by October 2016. Further details about the project are provided below, along with instructions for proposal submission.

About SEAD and CLASP

The SEAD Initiative is a voluntary collaboration among governments working to promote the manufacture, purchase, and use of energy-efficient appliances, lighting, and equipment worldwide. At its core, SEAD is about governments working together to save energy, turning knowledge into action to advance global market transformation for energy efficient products. Product energy efficiency policies and programs are proven, cost-effective methods for lowering energy costs for consumers and increasing the resiliency of economies. They are often the lowest-cost tool for achieving significant emission reductions. If all SEAD governments were to adopt current policy best practices for product energy efficiency standards, 2000 TWh of annual electricity could be saved in 2030, equal to the energy generated by 650 mid-sized power plants.(1)

CLASP is an international not-for-profit organization whose mission is to improve the environmental and energy performance of the appliances and related systems we use every day, lessening their impacts on people and the world around us. CLASP serves as the Operating Agent for SEAD. As the Operating Agent, CLASP uses its extensive experience in energy efficiency standards and labeling (S&L) for appliances and equipment to support SEAD activities.

(1) As of March 2016, SEAD member governments are: Australia, Brazil, Chile, Canada, the European Commission, Germany, India, Indonesia, Japan, Korea, Mexico, Russia, South Africa, Sweden, the United Arab Emirates, the United Kingdom, and the United States. China is an official observer of the SEAD Initiative.

Project Background

On June 1, 2016, SEAD will launch its sixth Global Efficiency Medal competition, which will identify and recognize highly energy-efficient industrial and outdoor lighting products. The awards program will advance efficiency improvements in lighting by:

  1. Recognizing products with the best energy efficiency performance; 
  2. Guiding buyers who want to purchase top-performing models; and
  3. Demonstrating the levels of efficiency that are achievable with commercially available technologies.

According to the International Energy Agency, grid-based lighting accounts for almost 20% of world electricity consumption. In 2006, the cost of providing lighting service globally was US $360 billion, or roughly 1% of global GDP (IEA 2006).

The competition will recognize the most energy-efficient industrial and outdoor lighting products in several categories (consisting of high bay luminaires, low bay luminaires, and street lighting luminaires) sold across 4 regions: Australia, Europe, India, and North America. Past competitions followed a winner-take-all approach, for which rules are available online. However, for this competition, all entrants that meet a set of criteria will receive recognition. The competition rules, detailing the award categories and competition requirements, are under development.

In the lead-up to opening the competition for nominations, SEAD is working to aggregate awareness and potentially purchasing commitments among purchasers of industrial and outdoor lighting products. The goal of this effort is to motivate participation from more manufacturers in the awards competition.

The nomination period for this competition is expected to be 1 June 2016 to 30 September 2016. Winners are expected to be announced and honored at a global awards ceremony in May 2017.

This awards competition will also have connections with the Clean Energy Ministerial’s Global Lighting Challenge, a race to global sales of 10 billion high-efficiency, high-quality and affordable advanced lighting products.


The primary objective of this project is to secure the maximum number of product nominations for this competition by 30 September 2016.

Scope of Work

The Contractor will be responsible for developing and implementing a strategy to build relationships with and effectively engage lighting manufacturers across the globe to secure product nominations for this SEAD Global Efficiency Medal competition. Some information will be made available from the 2014-2015 SEAD Awards competition that focused on indoor lighting in commercial and residential buildings. Specific work activities include the following:

  • The Contractor will prepare a strategy document and implementation plan that:
    • Identifies and prioritizes target manufacturers, particularly those with a large market share in each of the four award regions;
    • Identifies the major influencers in the purchase of award-winning lighting products, including consumers, bulk purchasers, industry organizations, and manufacturer associations;
    • Outlines tactics to build manufacturer awareness and interest in this competition, and educate manufacturers of competition eligibility requirements and nomination process; 
    • Develops messaging and materials, such as manufacturer-facing competition fact sheets, that are consistent with SEAD’s position statement and existing messaging themes (which will be provided upon initiation of contract) to secure manufacturer participation in this competition. Messaging should also include options to participate in the CEM Global Lighting Challenge.
  • Upon approval and finalization of the strategy document and implementation plan, the Contractor will execute the plan to secure at least three product nominations for each award category and region by 30 September 2016.


It is envisioned that this project will commence in May 2016 to be completed by October 2016. The timeline for the development and implementation of specific deliverables will be coordinated with the selected Contractor for this project.

Information for Potential Applicants

Companies and organizations that wish to bid on this project must first register as a CLASP Implementing Partner. Registration is easy, and must be completed via the CLASP website before final submittal.

Selection Criteria

CLASP seeks assistance from teams of qualified Contractors with a record of accomplishment and expertise in the following areas:

  • Outreach and relationship building with manufacturers of lighting products; and 
  • Messaging and materials development, with specific communications and outreach expertise.

CLASP is interested in the quality of a Contractor’s strategic abilities, proven communications expertise, success in engaging and working with manufacturers of lighting products and related industry associations.

A committee appointed by CLASP, consisting of CLASP staff and external advisors, will evaluate project and financial proposals received from respondents. The criteria used to determine the winning proposal will include:

  • Experience designing and executing effective outreach and engagement strategies;
  • Existing relationships with manufacturers of lighting products and related industry associations;
  • Understanding of the SEAD Initiative and the SEAD Global Efficiency Medal competition, its objectives and activities, and issues related to energy efficiency; and
  • Total cost of plan.

Proposals will be evaluated using a Quality and Cost-Based Selection (QCBS) method, with weights of 70 percent towards project proposal quality and team and organization experience, and 30 percent towards proposed costs. Additional information about CLASP’s selection process is available here.


Applicants are required to submit two separate proposals: a Technical Proposal and a Financial Proposal. The files should be named as per the following examples:

  • [Contractor Name]_TechnicalProposal_RFP4-14
  • [Contractor Name]_FinancialProposal_RFP4-14

The Technical Proposal should not exceed 25 pages in length and must include the following elements:

  • Background and introduction to the project;
  • Detailed approach and methodology for development of strategy document and implementation plan; 
  • Detailed timeline of deliverables and milestones;
  • A summary of qualifications relevant to this assignment;
  • A description of the Contractor’s experience with energy efficiency or related issues;
  • No more than three examples of project experience that best illustrate the Contractor’s ability to meet the project objectives; and
  • A summary of qualifications for key personnel that will be engaged in the project, along with a description of each person’s role.

The Financial Proposal must include the following elements:

  • Cost breakdown (in days) of the level of effort and costs for each deliverable and project milestone, associated with each team member that will be engaged in the project; 
  • List of anticipated out-of-pocket expenses; and
  • Description of the Contractor’s policies, controls, and track record of accomplishing proposed results within budget.
  • All cost estimates must be in US Dollars.

If necessary for the selection process, CLASP may request additional information from any applicant.

Proposals should be submitted via the CLASP website using the “Submit Bid” button above and filling out all the requested information. The deadline for proposal submission is March 30, 2016. Proposals submitted directly to anyone at CLASP will not be accepted.

All questions may be directed to Debbie Weyl at dweyl@clasp.ngo. The last date for submission of questions related to this RFP is 23 March, 2016. We request all inquiries be made by e-mail and not by phone.

Additional Information

Applicants interested in learning more about the work of CLASP and the SEAD Initiative are encouraged to visit the following websites:

Funding for this project is provided by the U.S. Department of Energy.

Summary of Bids and Decisions

In keeping with CLASP's commitment to a fair and transparent evaluation of all bids, following is a summary of the basic rationale and final selection of bids received under RFP# 1-16, “SEAD Lighting Awards Competition – Nominations Outreach”.

Proposals were evaluated by a five-person evaluation committee according to pre-defined criteria regarding the proposed methodology, execution plan, experience with outreach and engagement activities, existing relationships with manufacturers and stakeholders in the lighting industry, understanding of the SEAD Initiative and the SEAD Global Efficiency Medal competition, and cost projections in accordance with the RFP. Proposals were scored based on a Quality and Cost Based System (QCBS) totaling 100 points, with weights of 70 percent allocated to the technical proposal evaluation and 30 percent towards the financial proposal.

This was a competitive solicitation, and technical and financial proposals were received from 5 organizations. Based on the scores of the various proposals, the review committee selected ICF International (ICF Incorporated, LLC) as the project recipient. The review committee found the proposal from ICF International to be more competitive, primarily due to their in depth understanding of the context, sound and analytical approach and methodology, team’s knowledge of and connections in the lighting industry, relevant experience in outreach activities, cost effectiveness, and clear links made with the CEM Global Lighting Challenge.