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SEAD and ASEAN SHINE Announce Partnership to Promote Energy Efficient Air Conditioners

10 September 2014

Building with ACs in Southeast AsiaIn Southeast Asia, space cooling appliances are being purchased at higher rates than ever before. This diffusion of technology is transforming the lives of millions – increasing productivity, improving health, and enhancing welfare – but also driving a tremendous increase in energy demand that is stressing electrical grids, raising energy costs, and contributing to local air pollution and global climate change. 

In response, the SEAD Initiative and the ASEAN Standards Harmonization Initiative for Energy Efficiency (ASEAN SHINE) have announced a partnership to promote energy efficient air conditioners (ACs) in the ASEAN region. This collaboration will help energy regulators in ASEAN countries establish appliance energy efficiency standards for ACs. Some of the most cost-effective and proven methods to curb rising energy demand from appliance use, efficiency standards are designed to improve energy efficiency without degrading performance, quality and safety, while still providing financial benefits to consumers.

As part of its AC strategy, the SEAD Initiative has developed technical foundations to inform policymakers about the challenges posed by cooling-related energy demand, as well as the opportunities that energy efficient AC technologies represent. Recognizing that lack of technical capacity is a major barrier to the implementation of effective energy efficiency policies, SEAD also offers country-specific technical support for the development of efficiency standards and other appliance energy efficiency programs, both for ACs and a wide range of other products. 

In ASEAN, SEAD will provide technical support and use of the Policy Analysis Modeling System for Minimum Energy Performance Standards (PAMS-MEPS) tool to support the implementation of national policy roadmaps for the adoption of best-practice energy efficiency standards for ACs and other space cooling appliances. The PAMS-MEPS tool was developed by the Lawrence Berkeley National Laboratory in collaboration with CLASP, and application of this tool in partnership with ASEAN SHINE will provide solid technical foundations to advance market transformation in ASEAN towards more efficient air conditioning. 

As part of its technical assistance, the SEAD Initiative:

  • deploys and transfers user-friendly analytical tools to help local policymakers assess the benefits of appliance energy efficiency policies and programs; 
  • provides expertise to inform the development of national and regional appliance energy efficiency standards; and 
  • builds technical capacity in recipient governments and their regulating agencies. 

SEAD provides technical assistance to support standards development worldwide based on the experiences from SEAD governments, including in West Africa, Kenya, the Philippines, Brunei, Chile, and, in the near future, Southeast Asia, through cooperation with the ASEAN SHINE program.



The Super-efficient Equipment and Appliance Deployment (SEAD) Initiative of the Clean Energy Ministerial (CEM) and the International Partnership for Energy Efficiency Cooperation (IPEEC) helps turn knowledge into action to accelerate the transition to a clean energy future through effective appliance and equipment energy efficiency programs. SEAD is a multilateral, voluntary effort among Australia, Brazil, Canada, the European Commission, France, Germany, India, Japan, South Korea, Mexico, Russia, South Africa, Sweden, the United Arab Emirates, the United Kingdom, and the United States.

The ASEAN Standards Harmonization Initiative for Energy Efficiency (ASEAN SHINE) is a regional program to increase the market share of higher efficiency ACs in ASEAN through harmonization of test methods and energy efficiency standards, adoption of common MEPS, and changing consumer purchasing attitudes in favor of energy efficient ACs. ASEAN SHINE is funded by the European Union to promote the adoption of Sustainable Consumption and Production (SCP) among small and medium enterprises and consumer groups in Asia.

CLASP improves the environmental and energy performance of the appliances and related systems we use every day, lessening their impacts on people and the world around us. CLASP develops and shares practical and transformative policy and market solutions in collaboration with global experts and local stakeholders. Since 1999, CLASP has worked in over 50 countries on 6 continents pursuing every aspect of appliance energy efficiency, from helping structure new policies to evaluating existing programs. CLASP serves as Operating Agent for the SEAD Initiative.

The International Energy Studies group at Lawrence Berkeley National Laboratory (LBNL) performs studies on energy use and climate change mitigation strategies through extensive analyses, research, model and tool development and technical assistance. Over the past 30 years, LBNL has actively engaged the developed and emerging economies across a variety of sectors including energy efficiency and demand response. LBNL provides technical support for the SEAD Initiative and leads the SEAD AC strategy.