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Techno Economic Analysis for Labeling of Set Top Boxes in India


Report Cover of Techno Economic Analysis for Labeling of STB in IndiaPublished in September 2008. This report was prepared by ICF International and submitted to the US Environment Protection Agency (US-EPA) and the Bureau of Energy Efficiency (BEE).


This preparatory study on Set Top Boxes has been done in order to support the ongoing work of the Bureau of Energy Efficiency (BEE) in its mandate to implement a standards and labeling program for consumer electronics in India.

The Government of India introduced the Energy Conservation Act 2001 (EC Act) in August 2001 and established the Bureau of Energy Efficiency (BEE), a statuary body to implement the EC Act. The Act identifies standards & labeling (S&L) as one of the major program areas for improving energy efficiency in the residential, commercial and public sectors. As part of the implementation design, BEE has decided that all targeted products under the S&L program will carry energy labels in order to help consumers in making energy-efficient purchases.

Labeling and energy efficiency standards for appliances and equipment have proven to be one of the most promising policy instruments. Used for many years in countries, they delivered tangible results. They are among the cheapest and least intrusive of policies. BEE is also implementing the S&L program in partnership with national and international organizations. After initiating the program for refrigerators, air-conditioners and tubular florescent lamps, BEE is now in the process of developing a program for consumer electronics products. BEE has selected Color Televisions (CTV) and Set Top Boxes (STB) as a first two consumer electronics products for endorsement labeling.

The STB market is growing rapidly with numerous foreign DTH manufacturers setting up base in the Indian market. Indian companies’ have also started manufacturing DTH equipment, adding to the growth spurt. Observing the potential market for DTH, many players have entered the market providing DTH platforms for satellite viewing. Despite the rapid growth of DTH within the STB market, the production intensity within India for STBs in general is still below expected levels. A large number of required STBs are still being imported. To counteract this industry has recommended customs duty on STBs at par with other consumer electronic products. If this recommendation is accepted, STB production in the country will take off and experts predict that in 2007-08 more than 2.5 million STBs would be produced in the country.

The goal of this techno economic analysis is to asses the impact that efficiency based endorsement label on STBs can bring in India. The objective of this report is to conclude with technically accurate and specific analysis for establishing energy efficiency standards for an endorsement label on STBs that would generate the maximum energy savings for India while creating the appropriate market pull for moving the baseline efficiency upwards.

Table of Contents

  1. Introduction
  2. Set Top Box Technology
  3. STB Power Modes
  4. Set Top Box Market in India
    4.1 Major Players and Market Share
    4.2 STB Buying Process
  5. Unit Energy Consumption
  6. National Programs for Energy Efficient Set Top Boxes
  7. Analysis of Set Top Box Energy Consumption Data
  8. Shift in Efficiency Baselines through Labeling
    8.1 Active Mode
    8.2 Standby Mode
  9. National Impact Assessment
  10. Conclusion
  11. References

Information from: ICF International