The Growing Off-Grid Appliance Market
Millions of people throughout the developing world rely on low-voltage off-grid home energy systems. These are typically 12V DC batteries powered by solar home systems or charged elsewhere in their village and carried back to the home or business. It is estimated that there are already more than 2 million off-grid solar home systems throughout Asia and Africa, and 20 million more low-voltage batteries providing off-grid homes with daily power. Market analysts estimate that nearly 100 million off-grid households can afford such a power system, and that number is expected to nearly double by 2020.
Kerosene can be huge expense for off-grid households, and its dim lighting is hazardous because of its negative health impacts and the constant threat of fire. Home power systems and the appliances that run on them can offer off-grid consumers a better product – and a better life – at a better price. Efficient off-grid appliances offer longer run times, lower costs, and more economic and educational productivity. They also help create the foundation for robust commercial markets: consumers trust, recommend and return to these products. Manufacturers offering energy-efficient, high quality off-grid appliances to this expanding market are well positioned for brand loyalty and sales growth.
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