Labels help top performing products stand out. They are affixed to products and usually communicate the product’s energy performance – in terms of efficiency as compared to similar products, energy cost to run the appliance, or, more recently, battery run time or fuel emissions.
Labels give buyers the information necessary to make educated purchases. They also make it easier for utility companies, government energy agencies, international aid agencies and others to procure in bulk or offer consumers incentives to buy energy-efficient and high quality products.
CLASP partners with policymakers, consumer interest groups, technical and market experts, private industry, and others to design and help implement energy and quality labels and to educate buyers about how to interpret and use them.
We help determine which markets and products would yield the most benefit from performance and quality labels, based on market penetration of products, consumer usage patterns, energy consumption, CO2 emissions reduction potential, health and productivity benefits to the consumer, and other factors. CLASP convenes stakeholders to design nationally, regionally, and/or culturally appropriate labels, drafts labelling tiers, and measures and projects outcomes of specific efficiency and quality levels, which the labels can communicate. We also work with stakeholder coalitions to design and implement consumer and buyer education programs.
Recent developments in labeling programs include digital labels, consumer-facing apps, labels for cleaner cookstoves and, with sophisticated market actors, truth-in-advertising on the package about sustainability and other ecological features.
Since 1999, CLASP has worked in nearly 100 countries helping set and promote energy, performance, and quality labels.