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Indonesia Market Study and Policy Analysis for Rice Cookers


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CLASP and Ipsos conducted a comprehensive study of rice cookers in Indonesia. The goal of the study was to characterize the market; inform the development of appropriate and robust rice cooker testing, standards, and labeling requirements; and assess the potential impacts of these energy efficiency policies.

We contacted seven manufacturers and received detailed data from four. We then supplemented these with inputs from the trade association, market data from a retail tracking service, and model information from 70 traditional stores and 33 modern stores in the main cities of Sumatera, Java, Kalimantan, and Sulawesi. The team also collected government data, compared other countries’ standards, reviewed manufacturers’ websites, and incorporated the findings of CLASP’s 5000-household, nationwide residential end-use survey. Finally, the team developed policy recommendations based on CLASP’s Policy Analysis Modeling System.

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