Background

The selected agency’s responsibilities will include the below objectives:

• Tell the story of CLASP’s strategies, programs, successes and opportunities in India to media across the country.
• Build engagement, trust, and advocacy through strategic communications.

• Establish a network of warm media contacts in key outlets across India; broader network across Asia preferred but not required.
• Conduct media training for CLASP’s India team for press engagements and other media opportunities.
• Elevate CLASP’s thought leadership and identify opportunities for CLASP to contribute to broader narratives on climate, environment, health and energy topics.
• Identify industry and national media trends to help shape our messaging.
• Enhance the credibility of the organization in its effectiveness in appliance efficiency to mitigate climate change effects.

• Strengthen public relations efforts to attract new advocacy and civil society organization partners across chemicals, health, environment and energy sectors.
• Position CLASP as an ambassador for climate change mitigation, clean energy access and other health topics in India.

Timeline

Contract Timeframe: 01 March 2023 – 01 September 2023

Deadline for Application: 06 February 2023, 23:59 IST

Application includes registering as a Consulting Partner and submitting the financial proposal and the following application materials per the instructions below.

Deadline for Questions: 31 January 2023, 23:59 IST

All questions must be addressed in English to Karishma Joseph at  kjoseph@clasp.ngo. We request all inquiries be made to this e-mail address and not by phone.

Scope of Work

Task 1: Media Relations 

Create and implement a comprehensive media & public relations plan that adheres to CLASP’ communications strategies and standard operating processes.

• Relationship building and in-person meetings with media
• Relevant industry speakership opportunities
• Thought-leadership positioning

• Develop and maintain a targeted media list
• Cultivate and maintain relationships with reporters, editors at key media publications, outlets, programs, etc. relevant to CLASP
• Proactively pursue media opportunities – targeting all forms of media: broadcast, digital, podcasts, print, etc.
• Conduct media training session for all team members.

Task 2: Reporting Mechanism

• Provide written monthly and quarterly reports to show status and/or result of coverage.
• Monthly reports should be received by 5th of the succeeding month.
• Quarterly reports should be received by the 10th of the first month in the next quarter.

Key Qualifications

• Prior / current work experience with clients in the non-profit space.

• Demonstrated history of using communications and powerful messaging to drive behavioral change.

Submittal

Register as a Consulting Partner

Interested parties must register as a CLASP Consulting Partner.

Submit Scope of Work Proposal

Interested parties should submit proposals electronically, in English, to Karishma Joseph (kjoseph@clasp.ngo). The files should be named as per the following example:

[CONTRACTOR_NAME] _SOW Proposal_ RFP YYYY-MM-DD

SOW Proposal must include:

• Proposed activity plan to meet objectives and execute tasks mentioned above
• CV(s) of proposed personnel
• Past work – 3 placed articles
• Target media list for proposed activities

• 2 letters of recommendation outlining working relationship and past record of placements
• Budget for all proposed activities. GST will not apply as CLASP is a non-profit.

Evaluation Procedure

A committee within CLASP’s India office will evaluate proposals received.